Content Marketing Manager

Baethke Plumbing

Chicago, IL | Full-Time

$48,000-$75,000 Annual Salary Depending on Experience

Build a Marketing Career at the Forefront of AI, Content Strategy, and Digital Growth

We are seeking a creative, strategic, and results-driven Content Marketing Manager to lead content development, brand messaging, digital marketing initiatives, and AI-enhanced marketing operations. This role offers an exciting opportunity to help shape the future of a growing organization by driving audience engagement, strengthening brand awareness, and supporting lead generation efforts across multiple digital channels.

This position is ideal for a marketing professional who enjoys both creativity and analytics. You'll have the opportunity to develop compelling content, execute integrated marketing campaigns, leverage emerging AI technologies, and directly influence business growth through measurable marketing results.

As our Content Marketing Manager, you'll oversee content strategy, digital marketing initiatives, SEO and Generative Engine Optimization (GEO), social media management, campaign execution, and performance reporting. You'll work closely with leadership and cross-functional teams to create engaging content that connects with audiences while supporting company objectives.

Why Join Our Team

Opportunity to work with emerging AI marketing technologies and strategies
Direct impact on company growth, brand awareness, and lead generation
Collaborative and forward-thinking work environment
Professional development and career advancement opportunities
Variety of projects across content creation, digital marketing, and brand strategy
Leadership team that values innovation, creativity, and new ideas

CompensationBenefits

$48,000-$75,000 annual salary based on experience and qualifications
Comprehensive benefits package
Paid time off and holidays
Professional development and training opportunities
Career growth and advancement potential
Collaborative team environment
Exposure to cutting-edge marketing technologies and AI-driven tools

What You'll Do

Develop and execute content marketing strategies aligned with business objectives
Create and manage content including blogs, website copy, email campaigns, case studies, social media content, videos, and marketing collateral
Maintain consistent brand messaging and voice across all platforms
Plan and execute digital marketing campaigns across social media, email, SEO, GEO, and paid advertising channels
Manage editorial calendars and content distribution strategies
Optimize website and digital content for search performance and AI discoverability
Support lead generation initiatives through conversion-focused marketing campaigns
Utilize AI tools such as ChatGPT, Claude, and other emerging technologies to improve content development and workflow efficiency
Monitor campaign performance and provide data-driven recommendations for improvement
Analyze engagement, traffic, conversion, and ROI metrics
Stay current on marketing trends, AI developments, and emerging digital opportunities

What We're Looking For

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred
3+ years of experience in content marketing, digital marketing, brand strategy, or a related role
Exceptional writing, editing, and communication skills
Strong understanding of SEO, social media marketing, email marketing, and digital analytics
Experience using AI tools such as ChatGPT, Claude, or similar platforms within marketing workflows
Familiarity with Generative Engine Optimization (GEO) and AI search visibility strategies
Experience with content management systems, marketing automation platforms, and analytics tools
Strong organizational skills with the ability to manage multiple projects simultaneously
Creative thinker with strong analytical and problem-solving abilities

Preferred Qualifications

Experience with graphic design, video editing, or multimedia content creation
Familiarity with CRM systems and marketing automation platforms
Experience with Google Ads, LinkedIn Ads, or other paid advertising platforms
Background in B2B and/or B2C marketing environments
Understanding of AI search trends, conversational search optimization, and emerging marketing technologies

If you're passionate about content creation, digital marketing, AI-powered innovation, and driving measurable business growth, we'd love to hear from you.

Apply today to join a team that is shaping the future of marketing through creativity, technology, and strategic thinking.

John Baethke and Son Plumbing

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