Position Summary
Ruff Roofers is seeking an experienced sales professional to grow our residential roofing service and replacement business. Own the full sales cycle, from generating opportunities and evaluating roofs to presenting solutions, closing profitable work, and coordinating a complete handoff to our field teams.
This role combines a steady flow of company-provided opportunities with responsibility for generating your own business. The ideal candidate brings a record of sales results, strong roofing knowledge, and the professionalism to earn the trust of high-end residential clients. Join a growing organization with roofing experience dating to 1939.
Key Responsibilities
- Build a profitable book of residential replacement, repair, and maintenance business. Develop repeat customers and referral relationships with homeowners, builders, remodelers, architects, and other local partners.
- Respond promptly to company leads, qualify customer needs and decision timing, and maintain consistent follow-up. Manage appointments and proposal turnaround so opportunities continue moving toward a decision.
- Perform roof inspections, document conditions with photos and measurements, and develop accurate scopes. Coordinate with estimating and technical resources on complex conditions or specialty systems.
- Prepare clear proposals and pricing in accordance with company standards. Explain repair and replacement options, materials, warranties, and financing where available; communicate the value of workmanship and long-term performance.
- Lead professional sales presentations, address objections, negotiate within approved pricing guidelines, and secure signed agreements and required deposits while protecting project profitability.
- Keep CRM records accurate and current, including contacts, activities, proposals, opportunity stages, next steps, and sales forecasts. Use CRM consistently to organize follow-up and manage the business.
- Provide complete scopes, documentation, and customer expectations to production and service teams. Coordinate on scheduling, scope changes, and customer concerns through project completion.
- Deliver attentive service suited to high-end homes, including clear communication, respect for property and privacy, and careful coordination around architectural details. Develop reviews, referrals, and future service opportunities.
- Follow company safety practices during roof access, ladder use, inspections, and site visits. Represent Ruff Roofers professionally with customers and trade partners.
Success Metrics
- Achievement of monthly, quarterly, and annual sales goals and established project margin targets, with a healthy mix of service and replacement work.
- Consistent generation of qualified opportunities and referral business; strong appointment and proposal conversion rates.
- Timely lead response, proposals, and follow-up; accurate CRM records and credible sales forecasts.
- Complete handoffs, minimal avoidable scope issues, positive customer feedback, and repeat business.
Qualifications
- At least 3 years of successful residential roofing, exterior remodeling, or closely related home-services sales experience; 5 or more years and direct residential roofing experience preferred.
- Demonstrated ability to meet or exceed sales goals, generate business independently, and close profitable work. Able to discuss past results, typical project sizes, conversion performance, and sources of business.
- Strong consultative selling, presentation, negotiation, and written communication skills. Able to explain technical options clearly and build trust with discerning homeowners.
- CRM proficiency is required. Salesforce experience is a plus. Comfortable managing pipeline, documenting customer interactions, and using reports to prioritize activity.
- Working knowledge of roofing systems, common deficiencies, roof measurements, scopes of work, and basic takeoffs. Comfortable with digital estimating and measurement tools such as EagleView, Roofr, or Excel.
- Organized and accountable, with the ability to manage multiple active opportunities, meet commitments, and work effectively with estimating, production, and service teams.
- Valid driver's license and ability to travel locally. Ability to perform the essential duties of the role, including safe ladder use and roof inspections, with or without reasonable accommodation.
Preferred Experience
- Sales experience with high-end residential properties, custom homes, or architecturally significant homes, including premium service expectations and complex buying decisions.
- Familiarity with specialty roofing materials and details such as slate, tile, cedar, metal, copper, and residential low-slope systems.
- Established relationships with local builders, architects, remodelers, or other residential referral partners; experience developing repair and maintenance business.
Work Environment
Baltimore-based, in-office/hybrid role combining office collaboration with homeowner appointments, roof inspections, and daily local travel. Occasional evening or weekend appointments may be needed for homeowner availability. Work includes outdoor conditions and participation in sales, safety, and project handoff meetings. Required personal protective equipment is provided.
Pay: $55,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
